According to the American Express Meetings and Events 2016 Forecast, meeting planners are expecting their budgets to increase in the coming year.
A study of around 450 businesses showed an upwards tick in meeting activity in Europe. Expectations are the U.S. market will follow due in part to improving economies, lower hotel rates and reasonable airfares.
This trend was first reported by CWT Meetings and Events. Thanks to Jeff Davidson for bringing it to our attention.
Meeting planners are still looking for great deals, though. Keep that in mind when setting 2016 fee schedules.